- International Standard: for marmalade making.
- Education: both adults and children in the origins and art of marmalade making.
- Charity: Raising money locally, nationally, and internationally for Hospice work and other charities.
- Tourism: boosting visitors in Cumbria before the main season.
- Trade: encouraging and supporting small artisan producers.
And lastly, to have fun in bringing together annually at the Dalemain Awards and Festival marmalade enthusiasts of all ages, backgrounds and abilities.