MARMALADE AWARDS ENTER THEIR 12TH YEAR
Quality Artisan marmalade is on the rise in Britain, as small producers use their results from the World’s Original Marmalade Awards to champion their products. In this age of mass production these talented creators and producers shine, and the future of marmalade has never looked brighter.
Last year’s Double Gold winner Sarah Churchill, of ‘Artisan Kitchen’, won 17 awards, including a double gold for her delicious Seville Orange Aperol Marmalade. “Such incredible news, we were celebrating for a week,” she enthuses. “The prize for winning double gold was a listing with Fortnum & Mason. This listing along with the competition has given my brand huge international exposure and recognition, and my business has seen a substantial increase in marmalade sales. The awards in my opinion are the benchmark for all artisan marmalades across the world and I can’t wait for the 2017 competition to begin. I use the opportunity of the competition to innovate and create new products and can’t wait to get started on some lovely new marmalades.”
The World’s Original Marmalade Awards, based in Dalemain, Cumbria, were founded with the purpose of growing and championing this most British of customs – marmalade making. The Awards are renowned as a niche competition that focuses on selecting the highest quality marmalade, with esteemed judges including Pam ‘the Jam’ Corbin and Dan Lepard who have consistently judged the Awards for the past decade. A selection of the finest Gold winners are then sold at Fortnum & Mason in Piccadilly, a hugely prestigious prize. The Awards are entered and judged by true marmalade lovers, and this passion can be seen in the quality of the preserves.
Anita, Gold Winner of ‘Larkin’s Larder’ has had recent success at the BBC Good Food Show, and she says: “With so many stands to choose from, without the hook of the award our sales would have been considerably lower. As it was, the Three Fruit Marmalade was our best seller across all four days of the event.”
By focusing on high quality marmalade, the Awards have allowed British marmalade making to gain international renown. Not only do people enter the competition from as far afield as the Czech Republic, Australia and the USA, but the winning homemade Marmalade is sold in Mitsukoshi, Japan. Hideko, a Japanese marmalade maker living in London, believes that part of the charm of the awards is the chance to visit the delightful town of Penrith, and beautiful historic Dalemain. Her sales have also increased dramatically, and she has grand plans for a Christmas hamper of prize winning marmalades.
The Awards are becoming ever more international with the inaugural Australian Festival of Marmalade, launched by The South Australian National Trust under the umbrella organisation ‘The Dalemain World’s Marmalade Awards and Festival’. This is the first fringe event to be launched in another country, marking a new and exciting chapter in the marmalade world. Jane Hasell-McCosh, founder of the Awards, will be visiting Adelaide as a judge and both Festivals are being launched at an event at the Palace of Westminster in October, attended by the Australian High Commissioner.
The competition for the 2017 Awards will open shortly, sponsored by Fortnum & Mason and Mackays, and hopes to inspire and support another year of fantastic Artisan marmalade makers, with Mackays offering an exciting new Award for Excellence. The Homemade Competition will also be launched, providing fun for amateur marmalade makers as well as raising money for Hospice care in the UK and around the world. New categories including a ‘Commonwealth’ competition, a brand new festival as Penrith ‘Goes Orange’ on 18th & 19th March and more Fringe events are to be announced shortly.